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Instead of paying for Internet ads or TV commercials featuring celebrities, many firms are now using social media influencers to endorse products.

The Economics of Micro-Influencers: Reputation, Pricing, and Market Structure

Why have many companies shifted from producing expensive commercials and ads featuring scripted celebrities to unscripted social media videos by influencers? A look at the return-on-investment (ROI) of influencer advertising....
4 min read
Most online systems today require users to verify their identity, which is part of Know Your Customer (KYC) protocol.

The Economics of Identity Verification: When KYC Becomes Infrastructure

Published on December 19, 2025

Our ever-growing demand for computing capacity and data storage has turned computing power into a fought-over resource.

AI Supply Chains: When Compute Becomes the New Oil

Published on December 19, 2025

A close-up view of a sign reading "TRADING" against a backdrop of tall, modern skyscrapers in a black and white setting.

Understanding CFDs in Today’s Market: Flexibility in a Volatile Landscape

Published on December 19, 2025

Illustration of the U.S. Treasury building, featuring a grand facade with columns, steps, and an American flag waving above.

The Emergence of Hybrid Curve Dynamics After Inversion

Published on December 18, 2025

Will AI be the ed tech innovation that finally levels the educational playing field between rich and poor?

AI Tutors, Inequality, and the New Education Production Function

Published on December 11, 2025

AI is a convenient tool for getting answers in common language...but are these answers accurate?

The Economics of AI Hallucinations: Information Quality as a Market Good

Published on November 27, 2025

Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.

The Economics of Digital Twins and Predictive Maintenance

Published on November 27, 2025

As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?

The Economics of Deepfake Detection: Trust, Verification, and Information Markets

Published on November 20, 2025

Will microcredentials come to compete with traditional four-year college degrees in the labor market?

The Rebundling of Higher Education: Platforms, Credentials, and Market Signaling

Published on November 16, 2025

Remote workers argue that they are more productive working from home, but research rarely agrees.

The Productivity Paradox of Remote Work

Published on November 10, 2025

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Most online systems today require users to verify their identity, which is part of Know Your Customer (KYC) protocol.

The Economics of Identity Verification: When KYC Becomes Infrastructure

With terabytes of our personal data online, most consumers want to feel that the countless online companies they frequent will keep it safe from hackers, scammers, and fraudsters. What are the economics behind "Know Your Customer", or KYC, policies?...
4 min read

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If AI software scans you and decides you want the product more than average, should it be able to charge you more money?
AI Price Discrimination and the End of the “Uniform Price”
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