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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
A blonde and a brunette with a laptop and a phone open, showing the words "University".
Business economics Competitive markets Factors of production

Adaptive Learning as Bayesian Updating: Decision Theory in Modern Test Prep

Published on September 18, 2025

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Behavioural economics Business economics Competitive markets

Information Asymmetry and the Rise of Expat-Focused Real Estate Brokerages

Published on June 13, 2025

Image of a beautiful cathedral in Spain.
Behavioural economics Competitive markets Business economics

How Purchasing Power Parity Explains the Boom in International Retirement Services

Published on May 15, 2025

Many streaming services offer access to an entire library rather than individual movies or TV show seasons.
Business economics

The Economics of Subscription Models: Why Businesses Prefer Recurring Revenue Over One-Time Sales

Published on March 17, 2025

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Business economics Behavioural economics

Creative Destruction and the Rise of Physical-Digital Advertising: How Innovation is Shifting Back to the Real World

Published on March 01, 2025

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Factors of production Labour markets Business economics Competitive markets

Comparative Advantage in the Age of Automation: The Impact of AI on Global Trade Dynamics

Published on February 09, 2025

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Behavioural economics Business economics Competitive markets

The Gig Economy Revolution: Freedom or Precarity?

Published on December 29, 2024

Examples of Threats in SWOT Analysis
Definitions Business economics

Examples of Threats in SWOT Analysis

Published on December 16, 2024

The 1973 Oil Crisis and Shell's Scenario Planning
Business economics

The 1973 Oil Crisis and Shell's Scenario Planning

Published on December 14, 2024

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Definitions Business economics

Proportional Tax

Published on December 06, 2024

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Older Posts
Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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